As demand for fast-moving consumer goods (FMCG) continues to rise, shrink wrap has become an essential tool in packaging and distribution. With high product turnover, businesses need efficient packaging solutions that enhance logistics and protect their products. Shrink wrap offers several benefits such as secure bundling, transportation efficiency and improved presentation, to name a few.

At Kempner, we are committed to providing high-quality shrink wrap packaging solutions tailored to your needs. With decades of experience, we offer a wide range of shrink wrap films and machinery all designed for efficiency, reliability and sustainability.

Please keep reading as we explore the crucial role shrink wrap plays in FMCG operations and why it remains the preferred choice for manufacturers and retailers alike.

How Shrink Wrap Benefits FMCG Packaging and Distribution

Shrink wrap is defined as a plastic material that tightly shrinks around the product it encases when heat is applied. This process creates a secure, tamper-evident pack that protects goods. Available in various materials such as polyolefin, PVC and polyethene, shrink wrap is adaptable to different product types, making it an ideal product for the FMCG industry. Here are 5 ways in which shrink wrap can be a perfect solution for packaging and distribution in the FMCG industry:

Secure Product Bundling

One of the primary benefits of shrink wrap for fast-moving consumer goods is the ability to bundle multiple products together securely. Shrink wrap can keep products intact throughout the supply chain. This not only prevents individual items from being lost during transit but also simplifies the management process of inventory for both retailers and distributors.

Transportation Efficiency

Using shrink wrap helps optimise the transportation process by stabilising loads and significantly reducing the risk of damage during transit. Since shrink wrap adds minimal weight to shipments, it has little impact on transportation costs, making it a cost-effective and practical solution when it comes to logistics.

Enhanced Product Protection

Shrink wrap for fast-moving consumer goods provides the ultimate protective shield, safeguarding and maintaining the quality of products. For certain products, such as perishable goods or self-care products, contamination could completely jeopardise quality, making shrink wrap a great choice when it comes to protection. Additionally, the tamper-evident seal offers consumers peace of mind, ensuring the products they buy arrive both safe and untouched.

Increased Shelf Appeal and Brand Visibility

In the fast-moving consumer goods market, where competition is fierce, visual presentation is an important factor when it comes to capturing consumer attention. Shrink wrap for FMCG delivers a sleek, glossy finish that not only enhances product visibility but also critically preserves the clarity of branding and labels.

A Sustainable Option

Many companies have moved away from traditional plastic packaging in recent years due to growing environmental concerns. Innovations in shrink wrap technology have paved the way for more sustainable options, while advancements in automation are enhancing efficiency – reducing labour costs and increasing packaging speeds for high-volume production. As a result, manufacturers are now offering compostable and recyclable shrink films that already incorporate up to 60% recycled content.

At Kempner, we’ve embraced these advancements by re-engineering our entire product line to align with sustainability goals and comply with the UK’s Plastic Packaging Tax. Our certified polyolefin shrink films now contain up to 60% post-consumer waste, providing a more responsible packaging solution without compromising on performance.

Common Uses of Shrink Wrap in FMCG

• Food and Beverage Industry: Shrink wrap is widely used for packaging bottled water, soft drinks, canned goods, dairy products and frozen foods – helping to maintain freshness and prevent product tampering.
• Personal Care and Household Products: Items such as shampoo bottles, soaps and cleaning supplies are often shrink-wrapped for secure bundling and transportation.
• Pharmaceutical and Healthcare Products: Shrink wrap ensures sterility and prevents counterfeiting, making it ideal for medicines, medical devices and hygiene products.
• Retail and Promotional Packaging: Many FMCG brands use shrink wrap for multipack promotions, seasonal packaging and special offers, making it easier for retailers to display bundled products.

Partner with Kempner

It’s no surprise that shrink wrap has transformed the FMCG sector. As businesses seek cost-effective and sustainable packaging solutions, shrink wrap remains a leading choice for streamlining operations and meeting consumer demands.

At Kempner, we are committed to delivering top-tier shrink wrap solutions tailored to your business needs. With our extensive experience and industry-leading technology, we help you optimise your packaging strategy for efficiency and success.

If you’re looking to improve your packaging process with high-quality shrink wrap, please contact Kempner today. Our team is ready to help you find the perfect solution for your FMCG products. Please get in touch by filling out our online contact form or call us on 020 8952 5262 to speak with a member of our team.