Many fruits and vegetables come with their own protection, one that nature has provided. It can be infuriating to many consumers going into supermarkets or corner shops to see an additional shrink wrap protection added to these goods but, there is a good reason why this packaging solution is used and it is to reduce […]
The perceived quality of a product, the reliability of the quality and the fulfilment of the function of the product are key elements in securing a repeat purchase, although, there is a lot more to achieving an initial sale than the raw product itself. The presentation of a product does a considerable amount of work […]
Many products today require different packaging styles that must be flexible and to a certain extent, attractive. Shrink wrapping packaging is the ideal solution for many, as it flexible and easy to use, and the industry is expected to grow more as businesses reap the benefits of the product.
From food to gadgets, the home delivery of goods is depositing cardboard boxes across the world, and there is no denying that we really love the convenience of it all. Manufacturers are starting to reduce their packaging in an effort to cut costs. Some businesses change cardboard for shrink wrap instead, as it is known […]
Packaging plays such an important role in product marketing for all businesses. From food, retail, and consumer goods to industrial and the world of E-commerce, packaging is a voice for a brand, and its first impression to a customer, so it is essential that you make a good first impression.
Jaffa Cakes packets are reducing in size from 12 to 10, but McVitie’s are opting to reduce the price to reflect the smaller number of cakes in the packet. However, hundreds of other items including toilet rolls, biscuits and chocolate have seen prices remain the same as packet sizes are shrinking.
Finding the right packaging solution for heat sensitive products can be a rather hard task. Product damage is a serious concern for businesses who create things such as chocolate and confectionary. However, at first look, you probably wouldn’t expect that shrink wrap would be your first choice since shrink wrapping requires heat to properly package […]
The question of whether to outsource a shrink wrap machine or insource one can be a topic of debate for many businesses. However, both methods have their advantages and disadvantages, so in this feature, we will discuss the difference between outsourcing packaging and insourcing packaging by using a shrink wrap machine. No one can deny […]
If you have worked in the packaging industry or have in-house packaging within your organisation, it is likely that you have heard of both shrink wrap and stretch film. Because they look so similar, it can be easy to get them confused, but even though they look alike, they both serve a completely different purpose […]
The packaging industry is constantly evolving with new vibrant designs and creative innovations being created. 2017 has been an exciting time for the packaging industry with new trends being uncovered. So, what have we learned so far this year? We have taken a look at some of the key trends which may change the packaging […]