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A new report has looked into the ever expanding industry of shrink wrap machines and films and concluded that this market will continue to grow with industrialisation, with the Asia Pacific market currently leading the way.

The majority of items and products we see around us every day require varying types of packaging that must be safe, flexible, attractive to the consumer and be able to withstand transit issues.

The shrink wrap process involves packing the product before it is then covered in shrink wrap film and heated. As it’s being heated it shrinks around the product, sealing it.

Shrink wrap films vary in thickness, strength, film clarity and even shrink rations depending on the product they are being used on. The product and manufacturing criteria also affect which machine will be used to carry out the task. There are numerous shrink wrap machine packaging systems available, which are equipped with different technologies such as sleeve wrappers, side sealers, shrink tunnels, and L-sealers.

In today’s world there is an increasing desire among consumers for healthy and hygienic food, which was one of the main reasons for expected growth in this sector. The food industry sector is also trying to find new and exciting ways to differentiate the product from a competitor’s whilst still providing safe and reliable packaging.

Shrink wrapping’s flexibility, light weight and easy handling features make shrink wrap packaging the go to choice within the packaging industry, with the global shrink wrap packaging system market predicted to expand at a single digit CAGR over the forecast period.

The global shrink wrap packaging systems market is sectioned into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

The study found that the Asia Pacific region accounts for the maximum share of the shrink wrap packaging system market due to the rapidly expanding food industry found within this part of the world. North America is expected to be second due to the rapid industrialisation as well as other economic factors. Europe is predicted to be the third biggest contributor to the shrink wrap packaging market; this is due to the ever expanding meat production market as well as the increasing frozen foods marketplace.